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Properties and functions are an integral part of what makes CREAX’ innovation method so unique. In a previous post we introduced you to the first part, the properties, in this post we’ll give you some more information about the second part: functions.

As discussed in part 1, we want to change products to be better, nicer, cheaper or greener. For this we need to alter properties of these products. The reason why we alter properties is to achieve either (1) new functions or (2) improved functions. Here are some examples with their functions in bold

• A product can change its surface from flat to protruded so it is easier to grip, has better heat transfer.
• A solid product could be changed to be a liquid so it is easier to mix or dissolve.
• A solid product could also be made into a powder so it is easier to dissolve.
• Other functions include cleaning, transporting, measuring, assembling, connecting, etc…

Note two things about why this is so powerful.

1. Different properties (e.g. liquid and powder) can create the same function
   E.g. Dissolving by making it liquid or powder. The nice thing about this is that the “solution” is no longer related to a specific product. You can take the property/function link and apply it to every product. Great for finding inspiration outside your own domain!
2. Also notice most functions are expressed in the form of verbs
   This opens up new opportunities for automated analysis of what makes an innovation. CREAX continually invests in research into this area. Some of the results can be seen on the papers we publish on TRIZ Journal. E.g. Directed Variation - solving conflicts in TRIZ

The functions can be found in the drop-down menu on the advanced search page:

Changing the asymmetry of an object can greatly increase its operability. Altering this property can introduce new functions such as making products more ergonomical, easier to stack and easier to operate. The following 5 examples show what asymmertry can achieve.

See MoreInspiration.com for all examples using asymmetry

1) Maximum protection umbrella

The asymmetrical shape of the umbrella make it more aerodynamic, prevent it from turning inside out in a strong wind. The shape also keeps the rain out of your neck.
read more

2) Asymetrical fridge magnet

The Endo magnet is like an ordinary magnet, but with one difference. One side has a sloped edge, making it possible to tilt the magnet and place something under it when it is on the fridge.
read more

3) Oven glove with finger

The cut-out of an extra finger on an ovenglove allows the user to easily grip smaller objects. Asymmetry is applied to the glove to create an extra finger for gripping.
read more

4) Asymmetric passenger/performance tire

This new tread is molded into an asymmetric outer shoulder tread design that uses large tread blocks to provide rubber-to-road contact. It reduces tread squirm and enhances response and control.
read more

5) A-Knopf

This assymetrical button is so designed that the elderly and people with a handicap, can easily use the button for closing their clothes. The button is easier to grip, and the lip helps the user to find the button hole and push the button through.
read more

We at CREAX define innovation as creating value. Essentially consumers want more of the good, and less of the bad. Good being more performance (faster, hotter, …), better ergonomics (user interface, design, …). Bad meaning less danger, less pollution or less cost.

For creating these better, nicer, cheaper, greener products we need to change the products or the processes by which we create them. What do we change? You guessed it…Properties.

Take the example of innovations in a toothbrush. We are not interested in the toothbrush as such, but in the variations of toothbrushes. The hollow toothbrush, the flexible toothbrush, the protruded toothbrush, the transparent toothbrush or the automated toothbrush. Notice that these variations are mostly expressed as adjectives.