What are properties?
We at CREAX define innovation as creating value. Essentially consumers want more of the good, and less of the bad. Good being more performance (faster, hotter, …), better ergonomics (user interface, design, …). Bad meaning less danger, less pollution or less cost.
For creating these better, nicer, cheaper, greener products we need to change the products or the processes by which we create them. What do we change? You guessed it…Properties.
Take the example of innovations in a toothbrush. We are not interested in the toothbrush as such, but in the variations of toothbrushes. The hollow toothbrush, the flexible toothbrush, the protruded toothbrush, the transparent toothbrush or the automated toothbrush. Notice that these variations are mostly expressed as adjectives.
May 22nd, 2007 at 8:14 am
[…] of what makes CREAX’ innovation method so unique. In a previous post we introduced you to the first part, the properties, in this post we’ll give you some more information about the second part: […]